Over twenty years ago, Lloyd Tanner entered artistic administration as a way to stay involved in an art form he both believed in and loved. From water boy to the stars at the Atlanta Symphony Orchestra to Director of Business Development at LA Opera, much of his experience has been hands on…in the trenches with both staff members and board leadership.
Having worked in every aspect of fundraising, marketing, and strategic planning; his work has contributed to helping generate millions of dollars in revenue—contributed and earned—for opera, dance, performing arts centers, and orchestras. Lloyd’s insight into patron loyalty, sophisticated pricing structure, and strategic planning is helping companies reach their desired potential.
Before starting Double L Analytics and Consulting, Lloyd worked in various capacities with the Washington National Opera, LA Opera, and The Broad Stage for the Performing Art; as well as positions with the Atlanta Symphony Orchestra, Spokane Symphony Orchestra, National Public Radio, and Washington Ballet.
Originally from outside Atlanta, Georgia; Lloyd holds a Bachelor of Music in Trombone Performance from Southern Methodist University. When not working, you'll often find him hiking high up on a mountain trail, crossing a desert dune, or just enjoying the great outdoors with family and friends.