Marketing Influence Indicators
Wondering if your marketing dollars are in line with your peers?
Take your total expenses for a particular production or event; include your entire spend (advertising, promotion, materials, etc) including a percentage of your salaries. Then divide by the total attendees. This will show how much your organization spends to bring in each patron.
Marketing Expense / Marketing Attendees = Expense per Attendee
According to SMU’s National Center for Arts Research:
Sector Avg Spend
Arts Centers $6.55
Interested in learning how to bring your expenses under control? Create a campaign that’s strategic, planned, with goals and metrics that are obtainable. Contact Double L Analytics and Consulting to guide your upcoming season. Creating your most successful to date! www.doublelanalytics.com