How much are you spending per attendee?

Marketing Influence Indicators

Wondering if your marketing dollars are in line with your peers?

Take your total expenses for a particular production or event; include your entire spend (advertising, promotion, materials, etc) including a percentage of your salaries. Then divide by the total attendees.  This will show how much your organization spends to bring in each patron.

Marketing Expense   /   Marketing Attendees   =   Expense per Attendee

According to SMU’s National Center for Arts Research:
Sector        Avg Spend
Opera               $11.72
Dance                $8.65
Theater              $8.03
Arts Centers       $6.55
Symphony          $6.31

Interested in learning how to bring your expenses under control? Create a campaign that’s strategic, planned, with goals and metrics that are obtainable. Contact Double L Analytics and Consulting to guide your upcoming season. Creating your most successful to date!

Posted on November 4, 2015 .